Behavioral intelligence, the AI ecosystem and
the future of human decision data.
History remembers the gold rush. Capital remembers the railroads. Why the current wave of generative artificial intelligence applications is running on the pure fiction of the interface moat.
Most analytics tells you what happened. Conversion dropped 12%. Bounce rate climbed. Useful, but surface-level. None of it answers the real question: what decision process produced that outcome?
Understanding why Large Language Models behave exactly like your most charismatic, confidently incorrect friend is the key to executing tasks effectively without losing your mind.
More letters forthcoming